Avenues for Self-Promotion for Indie Authors?
I was just going through the WordPress Book Bloggers Directory, and there’s quite a number of indie authors who use their blogs as a way of self-promotion. Which led me to wonder what other avenues are open for indie authors to market their books (since they don’t have the might of a PR team of a publisher behind them)?
Anyway, I looked around at the different eBook forums for suggestions on how the successful indies are doing it, and I’ve decided that if I had a book out, these are some of the things I’d do to get the word out … (Warning, I’m not an author or an expert, these are suggestions gleaned from trolling through the net)
Check them out after the jump!
A. Join these influential forums/library sites (a LOT of book lovers visit, browse and post on these forums/sites)
- Kindle Boards
- Introduce your book (obviously, your book should be available in Kindle-compatible format) on The Book Bazaar
- Submit your book to the Official list of KB Authors by Genre thread
- Consider spending $35 to be added to the KindleBoards Book of the Day program – no guarantees, but it’s a quick way of exposure to the Kindle Boards members
- If you have a blog, add your url link to the Author Blogs: List Yours Here thread
- If you’ve priced your book less than $3, add your book to the Bargain Books-List all books under 3 bucks here thread
- And join the conversation on the Writers’ Cafe thread (and any other threads that interest you) – make sure you’re advertising your book in your signature!
- Mobile Read
- Nook Boards
- Amazon.Com Discussion Boards
- Introduce your book in the Kindle Community main forum (obviously, your book should be available in Kindle-compatible format). Just be upfront about it and please just make one thread about your book (and don’t ever commit the sin of hijacking other threads!)
- Also post about your book in the Kindle Book Community where there are specific threads for promoting books by their price range or even genre.
- Library Thing
- Become a Library Thing author and take the opportunity to give away your books (in exchange for reviews) via their LibraryThing Member Giveaways program
B. I’ve already mentioned trying to get book reviews via Library Thing, but don’t forget to tap into the Book Bloggers – especially those who are open to reviewing self-published books. So, where do you find these book bloggers? I’ve compiled a WP Book Bloggers directory, but I’m not really sure which of them accept indie authors’ works. Good thing that there’s a couple of sites where you can find these indie-friendly reviewers!
- Book Reviewer List (via Step by Step Self Publishing) – Most useful listing since details (i.e. genre accepted) about the review blogs are availble
- The Indie Reviewers List (via Simon Royle)
- Kindleboards Master List of Book Reviewers!
- Indie Book Reviewers (via Book Blogs)
- A list of indie and e-book reviewers (via Book Blogs)
C. Remember how I pointed out in my Part A about participating in authors’ threads in the different forums so other authors get to know you? Well, aside from being a good way to get more tips from others in the same boat as you, this is a good way to network and maybe try to hook up a guest post in each other’s blogs (easy way to get more exposure).
* Superstar author bloggers like John Scalzi and JA Konrath have both offered to help pimp out fellow authors, for example. John Scalzi has a Your Holiday Book Suggestion List (From Authors) thread, while JA Konrath has offered to “post a blog showcasing ebook authors and their ebooks” Very generous of them to expose other authors to their fan bases!
D. Many authors do promotions offering their books for free (for a limited time). There’s pros and cons to doing that (Ex. pro – helps build readership, con – no money coming in!) But if you’re thinking of doing this, hit me up and I’ll help spread the word on my blog 🙂
E. I would embrace social networking! Set up a Facebook account where your ‘fans’ can sign up and post on the wall. Or better yet, set up a Twitter account so you get to directly communicate with ‘fans’. Make sure you have these accounts posted in your books too, so readers can send feedback.
F. Write another better and more exciting book! Like songs and movies, good word-of-mouth works for books too 🙂
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