Home > Uncategorized > Avenues for Self-Promotion for Indie Authors?

Avenues for Self-Promotion for Indie Authors?

December 22, 2010 Leave a comment Go to comments

WP Book Bloggers List

I was just going through the WordPress Book Bloggers Directory, and there’s quite a number of indie authors who use their blogs as a way of self-promotion. Which led me to wonder what other avenues are open for indie authors to market their books (since they don’t have the might of a PR team of a publisher behind them)?

Anyway, I looked around at the different eBook forums for suggestions on how the successful indies are doing it, and I’ve decided that if I had a book out, these are some of the things I’d do to get the word out … (Warning, I’m not an author or an expert, these are suggestions gleaned from trolling through the net)

Check them out after the jump!

A. Join these influential forums/library sites (a LOT of book lovers visit, browse and post on these forums/sites)

  1. Kindle Boards
  2. Mobile Read
    • Introduce your book in the Author Self-Promotions thread
    • Join the conversation at the Writers’ Corner (or other threads that interest you) – make sure you’re advertising your book in your signature!
  3. Nook Boards
    • Introduce your book in the Author nook thread (obviously, your book should be available in Nook-compatible format)
    • If you’re holding any kind of promotions for your book, be sure to post about it on the Free Books, Promotions, and Contests thread
  4. Amazon.Com Discussion Boards
    • Introduce your book in the Kindle Community main forum (obviously, your book should be available in Kindle-compatible format). Just be upfront about it and please just make one thread about your book (and don’t ever commit the sin of hijacking other threads!)
    • Also post about your book in the Kindle Book Community where there are specific threads for promoting books by their price range or even genre.
  5. Library Thing
    • Become a Library Thing author and take the opportunity to give away your books (in exchange for reviews) via their LibraryThing Member Giveaways program

B. I’ve already mentioned trying to get book reviews via Library Thing, but don’t forget to tap into the Book Bloggers – especially those who are open to reviewing self-published books. So, where do you find these book bloggers? I’ve compiled a WP Book Bloggers directory, but I’m not really sure which of them accept indie authors’ works. Good thing that there’s a couple of sites where you can find these indie-friendly reviewers!

  1. Book Reviewer List (via Step by Step Self Publishing) – Most useful listing since details (i.e. genre accepted) about the review blogs are availble
  2. The Indie Reviewers List (via Simon Royle)
  3. Kindleboards Master List of Book Reviewers!
  4. Indie Book Reviewers (via Book Blogs)
  5. A list of indie and e-book reviewers (via Book Blogs)

C. Remember how I pointed out in my Part A about participating in authors’ threads in the different forums so other authors get to know you? Well, aside from being a good way to get more tips from others in the same boat as you, this is a good way to network and maybe try to hook up a guest post in each other’s blogs (easy way to get more exposure).

* Superstar author bloggers like John Scalzi and JA Konrath have both offered to help pimp out fellow authors, for example. John Scalzi has a Your Holiday Book Suggestion List (From Authors) thread, while JA Konrath has offered to “post a blog showcasing ebook authors and their ebooks” Very generous of them to expose other authors to their fan bases!

D. Many authors do promotions offering their books for free (for a limited time). There’s pros and cons to doing that (Ex. pro – helps build readership, con – no money coming in!) But if you’re thinking of doing this, hit me up and I’ll help spread the word on my blog 🙂

E. I would embrace social networking! Set up a Facebook account where your ‘fans’ can sign up and post on the wall. Or better yet, set up a Twitter account so you get to directly communicate with ‘fans’. Make sure you have these accounts posted in your books too, so readers can send feedback.

F. Write another better and more exciting book! Like songs and movies, good word-of-mouth works for books too 🙂

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  1. December 30, 2010 at 5:55 am

    Alberta Ross – What a lot of info – thank you very much – have saved and will take good look tomorrow – will share link on my author page – and twitter – thanks again

  2. January 6, 2011 at 1:56 pm

    Great info. You mention book giveaways. I’ve seen many Authors get a bunch of momentum from this.


    I run a site where we interview and promote Indies for free. And we try to keep it fun! 😉



    • January 6, 2011 at 3:02 pm

      I apologize, I was in an awful mood earlier and was way out of line for what I posted as a reply (as my friend needed to point out to me). I’ve deleted what I wrote – really sorry.

      I’m trying to think of a way to make it up to you.

      • January 6, 2011 at 3:09 pm

        No worries! Actually I’d like to do a post on bookPumper that lets people know about your guide here. It’s like a mini eguide on promotion. Good stuff.


      • January 6, 2011 at 3:39 pm

        Spam rage is like road rage, truly.

        Thanks for being so nice about it 🙂 I’m sure you can do a better job of writing an indie promo post, but thanks for the compliment!

  3. January 6, 2011 at 3:06 pm

    Great info. Thank you!

  4. January 9, 2011 at 12:17 pm

    Nice summary of strategies to try (found you via Paul’s blog). I’m finding that releasing a free ebook can work well too (I just did a short story, using the same characters as were in the novel I wanted to promote). You can add links to your non-free ebooks at the end. 🙂

  5. March 21, 2011 at 5:40 am

    Wow! Nice job, excellent ideas. Thanks much. Really appreciate the post. Promoting for the independent authors can be a daunting, time consuming task (one I don’t have time to do, frankly). Sometimes, we just have to do a little at a time. But, knowing where to go and what to do is a great timesaver.

    • March 21, 2011 at 8:08 am

      Oh thanks for the great feedback! 🙂

  1. January 3, 2011 at 11:05 pm
  2. January 7, 2011 at 10:22 am

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